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ADITI RAO Hydari
Embracing innovations on traditional Indian craftsmanship

Many hands make beautiful work

Many hands make beautiful work

Here, one of our artisans is embroidering a garment with Ari work. this needlework is entirely hand done, very intricate, and requires a great amount of expertise to execute.

NEW ARRIVALS

Many generations make beautiful legacies

Many generations make beautiful legacies

Ritu Kumar is associated with a palette of rich colors, drawn from the Indian landscape. To achieve the exact tones we want, our artisans take on the labor-intensive process of color mixing by blending different dyes.

ONWARDS with OMBRE

Many hands make lasting tradition

Many hands make lasting tradition

Over the decades, We have created and archived our own trademark Screens. The process of screen printing is broken down by color, with each hue adding a layer of depth and complexity.

Many steps make beautiful products

Many steps make beautiful products

A craftsman who has worked in our factory for several decades is photographed here, embroidering a garment with Ari work.This is also sometimes referred to as 'chain stitch embroidery,' due to the continuous loop that is formed via the needle's fine hook and thread.

Label Ritu Kumar
RI Ritu Kumar